About

Building digital products that perform. No fluff, no over-engineering—just clean code that solves real problems.

Speed Matters

Time-to-market is competitive advantage. I optimize for shipping fast without cutting corners on quality.

Simplicity Wins

The best code is code that doesn't exist. Every line should earn its place. Complex problems deserve simple solutions.

Outcomes Over Output

Features don't matter if they don't move metrics. Everything is measured against business impact.

Flight Readiness Process

01Discovery

Mission Briefing

Deep dive into your goals, constraints, and success metrics. We map the problem space before writing any code.

02Prototype

Proof of Concept

Validate core assumptions with working prototypes. Fast feedback loops to derisk technical decisions.

03Build

Development Sprint

Iterative development with weekly demos. Continuous integration and deployment from day one.

04Launch

Liftoff

Staged rollout with monitoring. Performance optimization and edge case handling.

05Monitor

Mission Control

Ongoing performance monitoring, bug fixes, and iterative improvements based on real usage data.

Payload Stack

Tools I reach for daily. Battle-tested, well-documented, and built for scale.

Next.js

Framework

TypeScript

Language

React

UI

Tailwind

Styling

Prisma

ORM

PostgreSQL

Database

Redis

Cache

Vercel

Deploy

Stripe

Payments

Resend

Email

Docking Bay

Seamless integrations with the tools your team already uses.

SlackNotionHubSpotAirtableStripeShopifyZapierLinearGitHubFigmaVercelSupabase

Black Box Logs

Lessons learned the hard way. Every failure is a system improvement waiting to happen.

The 3AM Database Migration

Always test migrations with production-sized datasets. Our 5-minute local migration took 4 hours in production.

Now we run shadow migrations against prod replicas before any deployment.

The Cached Null Response

Caching empty responses led to a 2-hour outage. When the source recovered, stale nulls persisted.

Implemented cache-aside pattern with TTL validation and negative caching limits.

The Floating Point Invoice

Using floats for currency caused $0.01 discrepancies that compounded into a $12k accounting error.

All monetary values now use integer cents with proper decimal conversion at display.